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Why Google Sucks – Here’s Just 10 Reasons…

Want To Know Why Google Sucks?

In this post I give just a few examples of why Google sucks.

You might not agree, but read on and let me know if I’m wrong in a comment.

It’s not that I hate Google. I’m not a hater.  Don’t get me wrong, Google is great, I use their products each and every day and they really have a lot of them. That being said, I just had to make this post to speak my mind about a few things that Google sucks at. And when I say that they “suck” I mean that they are really bad in things you would expect them to be very good. Hey Google, sorry, but it’s your fault since you do so much so well that people have high expectancy levels about everything you do.

Google sucks every old Google logo design between 1998-2015

1. I Hate Google’s User Interface Design and Logo Design

Tweet Reason #1 Why Google Sucks

Let’s take a look at the old Google logo designs since 1998 till today. I know that there will probably be a lot of people disagreeing with me and that’s fine, but I just find that the old Google logo is so bland. The new Google logo is not that different. Over the years they have modified it slightly by changing the font and going from beveled letters with shadow to the flat design icon today, but still I don’t see the message that an icon should convey. Kind of unimaginative from a company that is so creative.

Besides my daytime job as a programmer, I’m also a graphic designer. I don’t pretend to be the top authority in logo design, but let’s take a look at this:

google sucks at logo design

Did you know where the Google name comes from? It comes from googol, which is what mathematicians call the number written as a 1 followed by 100 zeros.

Well, if the logo is a reference to that number with a lot of zeros, I have to ask this:

Why are the “G” and the “e” in the Google logo not based on perfect circles like the “o” is? Why does Google suck so bad at logo design?

I know what you will say: What does this guy know?

But listen, if you think I’m the only one that though the new Google logo sucks, let me show you something.

Google released their new logo on September 1st, 2015. There was even a doodle for the new Google logo. Now, let’s take a look at the following graph from Google trends.

Google Sucks Search Trends

Google Sucks Trends Spike September 2015 When The New Logo Was Released
Google Sucks Trends Spike September 2015 When The New Logo Was Released

There’s a spike right between August 30 and September 5 2015, when the new logo was released. This shows that people were searching for “google sucks” about 100% more times than usual. Coincidence, I don’t think so.

Also, I feel that Google applications have always suffered from lack of beauty on the UI side. Leaving aside the search engine, which one might argue that does not require a fancy look and feel, if you take a look at Gmail for example, it is anything but beautiful.

I think that Google always knew that it didn’t have what it takes to create beautiful UI’s, so one of the best moves they did was to hire Matías Duarte, the creator of the Material Design specs. I’m not saying that Material Design is the best thing since sliced bread, but it’s a huge improvement in the approach that Google showed regarding UI. Material design is the equivalent of iOS Human Interface Guidelines and I think it is the missing link that Google needed.

why Google sucks at confusing application logos

2. I Hate Google Application Names

Tweet Reason #2 Why Google Sucks

Why does Google suck at naming their applications? Why do they seem to lack any kind of imagination in that area?

Let’s say that you work for company and you develop an app that sells books. Your boss asks you to think about a name for the app and you come up with the name Books. What would you expect your boss to say. Well, in case of Google apparently somebody said “Great idea!” if you look at Google Books. Well, that kind of sucks, where is the creativity. The same goes for Google Maps.

Apparently naming applications at Google is not only lacking creativity, but sometimes things that don’t make too much sense come up. I asked a friend, which is totally agnostic of smartphone technologies what he things Google Play is about. First try he said “A place to download music?” and then, when I said wrong, he said “A place where you play games?”. Well though the second attempt was closer to the truth, it still does not make too much sense that the place where you download and install Android applications is called Google Play.

I will not go on and explain why Google Drive is also a bit uninspired – I know it started as a competitor for Dropbox, but now it’s doing a lot more than you would not expect from your “online drive”.

Google Now – I wouldn’t even know where to start to explain the relationship between the name and what the app does. It shows you things now? Guess all apps do that.

The last example is YouTube Red, the paid, ad free service from YouTube. What’s wrong with that, nothing except sounds too much like RedTube, a well known porn website. Ooops!

why google sucks at image search

3. Google Image Search

Tweet Reason #3 Why Google Sucks

I have to admit that technology-wise the image search is quite impressive if you look at the fact that you can actually search similar images by uploading an image directly in the search field. So why did I add the image search as a reason to why Google sucks?

Well, first of all image indexing is quite chaotic. For at least the last 7 years people have been complaining about Google’s inability to stop spammers getting top ranks in the image search results. Maybe I’m missing something, but how hard is it to figure out where an image appeared first?

Among other websites I’ve been involved in is PSDDude a website that presents Photoshop tutorials and resources created mostly by me. It’s a very image-centric website and the content is original. However, though images from my site are indexed and show up in the search results, after only a week or two they are replaced with the results from other websites that use my images (with, but mostly without permission). Either hotlinking (images linked to my site directly) or not the result is the same, my images appear in the results but link to the other sites using them. Disappointing, but that’s the way it is.

Another thing that sucks in Google images is the fact that you have to click several times on the image search results until you get to the actual image. I can imagine that Google wants to keep you on their site as long as possible, but come on! Hey Google, do you really want to get to a stage where you iframe photos from websites just to keep us forever on your site? Not nice.

why google sucks at making suggestions

4. Google Now search based suggestions

Tweet Reason #4 Why Google Sucks

Here’s a story to explain why I think this is another reason why Google sucks. I have a mobile phone running Android and I also have an Android TV dongle. Both of them have a Google Now widget on the desktop. One morning turned on my TV and on the desktop I got stock market info for Compass Diversified Holdings (CODI). Just that you know, I’m not into the financial market in any way.

So, how the heck did I get CODI on my TV and later poping up every day on my mobile? It’s simple: I remembered trying to reach this site “” by hitting enter too soon after “codi”. Did that only once, but that was enough reason for Google to think that I want the stock price every day for CODI. I really don’t and would like to know more about other things that I actually access every day.

why google sucks at stopping spammers

5. Site indexing and avoiding spammers

Tweet Reason #5 Why Google Sucks

I know that site searching is Google’s primary business and their starting point and one might argue that since they are number one they are doing a great job. I partially agree. Here’s  my arguments to why I say Google search indexing sucks.

I’ve often heard that Google search indexing and search ranking is “democratic”. That’s simply not true. Considering that backlinks from .org, .gov and .edu have greater value than from other domains, and the fact that these links are often obtain via donations and sponsorship is only democratic in the big corporation kind of way. The reality is that it’s extremely difficult to make it really big on the web today without funding and without ads.

But, that’s not even half of the reason why I say that Google search sucks. I’m talking about the fact that Google seems to have a hard time to keep pace with spammers. I mean sites ranking higher due to higher quantity and not quality. Websites ripping off content from other websites will always have more content than websites actually producing content. But Google will always move up websites that publishes “fresh content” 3 times a day, even though that content is not produced by that site.

Google Search Engine Is Getting Worse Not Better

Google updates its algorithms periodically to try and make it as fair as possible for everybody. I realize it’s not an easy task and that they have made a lot of progress on this line. There is a “web spam team” at Google and you can file spam reports with them, though it’s my impression that the team is fairly small and that they try to make it difficult enough to fill in such a report such that they are not swamped with reports.

why google hangouts sucks

6. Google Hangouts sucks

Tweet Reason #10 Why Google Sucks

Google’s text and voice/video chat tool is a replacement for the desktop Google Talk app that was terminated in February 2015. Replacement is not an exact word for this since Hangouts it not a desktop app and works in the browser only. But my reason for saying that Google Hangouts sucks refers to the mobile app.

First of all being logged in in Hangouts on my Samsung Galaxy S2 will drain the battery in aprox. 10 hours. So, I always have to micro-manage it. It’s true though that the latest versions seem to have improved on battery usage.

Another thing is that signing out from Hangouts is a 3000 XP points quest. You have to search for the “Sign out” button somewhere in the settings of the app, and in the last version I think that they’ve moved it again. Not too great, especially because here’s what happens for me: I’m logged in on Hangouts while on the road to “hangout” with my boss. That all works great, we can chat if there’s anything urgent, but then I get in the office and I’m on my desktop.

Whenever I get a chat my desktop blings, my mobile blings. That is very annoying Google. Because you are already telling me that due to traffic I’m going to be late for work by 5 minutes, wouldn’t it be a good use of tracking my location and figuring out that I’m already at the office and not bling-bling my brains out? Or better yet, if I’m already logged in on my desktop, why would I want my notifications also on my mobile? That just sucks.

why google sucks at fairplay

7. Why Google Sucks At Fairplay Against Competition

Tweet Reason #7 Why Google Sucks

“Don’t be evil” says the Google motto. Very good motto I would say, but very difficult to keep by. When it comes to being fair to competition Google, like any other “respectable” huge corporation simply sucks. And that’s not just me talking. Recently the European Commission has been investigating Google practices that violate anti-trust laws. Here’s quote from the EU Commision saying that Google

“has abused its dominant position by artificially restricting the possibility of third party websites to display search advertisements from Google’s competitors”

That does not sound too good. It actually sounds kind of evil. So, Google, don’t be evil!

why google sucks at chrome versioning

8. Google Chrome updating and version numbering

Tweet Reason #8 Why Google Sucks

Ok, now I’m going to get technical.

I’m going to talk about why Google Chrome sucks at version numbering. For those of you who are not familiar with version numbering, it’s just a group of numbers tagging a certain software so that you can identify it as to when it was developed.

Usually it’s 3 groups of numbers separated by a comma indicating the major release number, the minor release number and the patch number. Every time the software gets a patch or a new release the respective number is increased.

What’s wrong with Google Chrome version numbering? Well it’s plain weird. In my view major releases are about “major” changes in the software – pun intended. The major release at the start of 2016 was 48. Half a year later we are at version 54 in beta. Whoooa! That’s one major release every month!

Hey Google, are all of those actual major releases? If I had a major change in my life every month I would probably go insane. And that’s not all. It seems that the frequency of major releases is actually increasing. So, we will probably reach a stage where we have one major release a week and then one a day. Well, that will be fun…

And that my friend is why google sucks at managing version number assignment.

why google sucks at managing user privacy

9. Privacy policy

Tweet Reason #9 Why Google Sucks

Just like most big companies online, Google also sucks when it comes to the contents of its privacy policy. This is not an uncommon problem online. It’s so common that in most cases users don’t even care to read it and just hope for the best.

As recently as a month ago an online study created a fake social network website. Its TOS agreements required giving up first born—and users gladly consented. Also, the study said that participants also agreed to allow data sharing with NSA and employers.

Mainly the privacy policy of Google services is so flexible and allows such a wide range of private data uses by Google that no company in Europe will even touch an app if it involves the use of Google products.

why google maps offline suck

10. Google Navigation and Google Maps offline

Tweet Reason #10 Why Google Sucks

I’m referring to Google Maps, the mobile app.

I’ve often found myself on vacation abroad and bound by charges limitations on my mobile service. I think that Google Navigation is a great service and I wanted to use it.

However, I did not want to have Google Navigation download the maps everywhere I go since that would have costed me quite a lot. So, I thought “hey, Google Maps has an offline feature”. That is true, and I gave it a try.

To my surprise though Google Maps offline downloads the maps, but they are not usable for navigation. Well, how should I put that, it sucks! There’s probably a technical reason behind that, but come on Google, figure it out already.

Here it is, my 10 reasons why Google sucks. My only intention with this post is constructive criticism and to point out things that Google can and should fix. What do you think about this subject? I’m sure there are a lot of you that have at least one other item to add to the list. If so, don’t hesitate to drop me a comment and let me know what it is.

Other honorable mentions:

why google recaptcha sucks

11. ReCaptcha Google Sucks

Tweet Reason #11 Why Google Sucks

You have probably encountered in many places the ReCaptcha “I’m not a robot” component from Google. While very useful to prevent spam bots, it’s also very annoying sometimes when it provides challenges like identifying a store front or indicating tiles containing street signs.

I have ran into this problem multiple times and had difficulties in figuring out whether a building is really a store or not. Also, with the street signs, am I supposed to also select the squares containing the sign support feet? What about if a small corner of the street sign barely bleeds over into the next square, do I also select that?

Why Google sucks so much even at such a simple thing like captcha I have no clue.

12. Google Wallet Is Now Google Pay Send. Android Pay Is Now Google Pay

Tweet Reason #12 Why Google Sucks

I already mentioned that Google sucks when it comes to naming apps. But, they’ve done it yet again. In February 2018 Google changed the name of their payment apps from Android Pay to Google Pay, and from Google Wallet to Google Pay Send.

gpay google pay

I got this info from former head of the webspam team Matt Cutts saying that there are probably memes running in Google about this:

“Wait, they’re renaming the payment stuff again? So Android Pay is now Google Pay, and Google Wallet is Google Pay Send? I wish I could see the internal memes about this.” (Matt Cutts Google+)

13. Google Search Engine Is Getting Worse And People Are Looking For Google Search Alternatives

Tweet Reason #13 Why Google Sucks

People have been complaining about Google search for quite some time now. You might think that this is very subjective, but here’s some evidence from Google trends. A lot of people search for Google search alternatives right on Google. Here’s the latest trend for DuckDuckGo search engine:

Google Search Alternatives Trend

Please note that this chart shows percentage. You can clearly see that the trend is going up quite fast. I’m not promoting DuckDuckGo, but I think that competition is always good.


Why Does Google Suck?

Why Does Google Suck? – Conclusion

If you think you can add to this list of why Google sucks don’t hesitate to drop me a comment.

John Negoita

View posts by John Negoita
I'm a Java programmer, been into programming since 1999 and having tons of fun with it.


  1. SortingHatMarch 3, 2017

    Another reason. Google forced in 2014 that all websites have to be dumbed down to smartphone/tablet UI ONLY.

    As a result they all have the slideshow format where on a tablet you swish with your finger to see each news item which works well enough but on a PC you have to keep clicking and scrolling.

    Click scroll click scroll! Good lord!

    I don’t look at news websites becaus3e on a PC it comes out ugly and weird. And even on certain browsers icons may or may not work correctly.

    What’s worse is getting rid of words and replacing them with just pictures only.

    If this is capitalism I HATE it and want ZERO part of it and I refuse to contribute to it.

    Joogle! King of the Joos!

  2. SortingHatMarch 3, 2017

    The sad thing is if you DON’T comply they won’t list your website at all unless you are exact with the name.

    Most websites now you have to be exact or all you will get is shopping stuff.

    The reason for that is not necessarily greedy businesses but the search engines catering to the smartphone crowd.

    90 percent of the search engine crowd just shops and stream movies on Netflix so the search engines all cater to that and assume that you are going to do so as well.

    If you don’t you throw the whole automated algorithm off balance by searching for *fence posts tips* to build one rather then mistakes when buying fence posts.

    Or trying to find out some of the corrupt things a non Liberal President does you have to be super exact where you type “Bush is a”………….and you don’t wanna know the nasty things both true and untrue show up as fake news.

  3. Jeanne DabruzzoAugust 9, 2018

    The lack of creativity is beyond belief, no good answers when you ask google a question, they show you everything except what you asked it.

  4. DaveAugust 11, 2018

    Yeah, that Capcha puzzle is my #1 hate. #2 is Google Ads. They are always popping up ads for either something I just bought so no longer need to look for or software tools I use daily in my IT work.

    1. John NegoitaAugust 21, 2018

      I hate Google’s Captcha because I feel stupid most of the times for failing to solve the puzzle 🙂

  5. JasonOctober 24, 2018

    I’ve been trying for days now to try and connect with Google over getting into my gmail account. I’ve tried everything that I can do on my own and Google does not speak to anyone to assist them.

    1. fotiniMay 24, 2019

      LOL it’s now 2019 & hope by NOW that yew were able to do something regarding the g mail. I was locked out “”not recognized email””,””password not recognised”” TRIED to reset on and on–truly believe they ARE still hacked and common sense tells anyone NOT TO be inserting a thing.
      they suck,their HELP system sucks etc etc wound up on google chrome due to the intrusion and that cOrtana shyte /outright clutter on factory installed windows 10 when purchasing a new laptop–unreal–google chrome at theee time was NOT that intrustive etc but now they are crap on par for intrusiveness w/windows 10–

  6. MattshizzleDecember 1, 2018

    How about how they delete your 13 year old YouTube channel because they think you might have been hacked and you can’t get it back a month later yet? How is deleting the whole channel a reasonable solution rather than other ones other sites used?

  7. MichaelDecember 8, 2018

    I liked your post. I am agree. I don’t think Google to be the great thing.

  8. Reginald AnkstrommeMarch 23, 2019

    All I care about is google’s search function, and I’m certain most of the humans on planet earth feel the same. At this point in 2019, I can almost remember a time when you could type anything into the google search bar, and a moment later you would have results that actually had something to do with your query.

    Then we entered the year… oh, let’s say 2006, and the results you could actually use started to be lower on the page, then on page three, or six. Currently, they just don’t seem to exist anymore – unless it’s something you can buy on amazon, eBay, etc.

    It’s nothing but garbage search results now, and for years I’ve just been giving up after at least half an hour of banging my head against a wall while cursing all the greedy shareholders and people in charge of search at google, which I hope goes out of business tomorrow and burns to the ground with all its money inside. Any query even mildly specific isn’t even worth trying anymore.

    I like to fix old electronics sometimes. I used to be able to find a schematic, or a wiring diagram in minutes, but now google search is absolutely useless. Unless, of course, you happen to want a picture of the old radio model you’re fixing (or, rather a somewhat similar model), then you’ll be happy to find that some jerk put that picture on Pinterest, so you can just give up immediately, and save yourself the frustration of trying to “search” using google, because google’s search engine was destroyed over a dozen years ago – and I guarantee you it was all about money.

    Because google is the horrible and giant evil corporation that is so much like Orwell’s Big Brother that we should be crapping our pants.

    Helpful, and even necessary functions are removed seemingly every day, and for absolutely no good reason, also without an explanation of any kind. Google attempted to placate us with “Verbatim Search”, but they used their own completely contrived definition of verbatim, because that search modifier does anything but return results associated with 5he exact words you entered. I’ve had search terms crossed out on several occasions while using verbatim search, or when they’re enclosed in quotes.

    Those modifiers (or whatever they’re called, nobody cares) are obviously nothing but more lies from this awful, evil “corporation” that’s eventually going to ruin everything else the same way it’s already ruined the internet – by continuing to make things that were once great on the internet really crappy, for money. It’s always about money, and pleasing shareholders.

    Unfortunately, there’s nothing great left on the internet, and there never will be again, because google sucks. The really awful part is that all of the other search engines keep making the same stupid changes that google does, and there’s no alternative that produces anything but garbage… just like google. Sometimes you’ll get different results, but they’re still total crap as far as relevance goes.

    All I know is I use daily to be able to type words into google, and I’d immediately
    get results that could lead me to the information I sought, or “searched” for. That hasnt happened since my daughter was entering high school, and now she’s 26.

    I nevertheless used to have to use all of these bogus search modifiers, or anything st all – you just typed the words in and got relevant results. Today, people tell me that I “just don’t know how to use google well enough”, as if that should be necessary at all.

    Google search has been dumbed down and destroyed. It worked perfectly before, so that means it should still be able to do so now. Any other attempt at an explanation should be tossed in with google’s search results – right in the nearest garbage can.

    I say we use google’s original )and now expired) patent to create a new search engine that actually works.

    Here’s the catch – we make it some sort of non-profit organization, so that the greed factor is removed. It stays free, and free of ads, forever because there won’t be any jerks in charge of making a profit like those rat-bastards that burned down the internet at google and left us wandering aimlessly in what they used to call “cyberspace” but now they call “Pinterest” which, by the way, is the most useless pile of feces that has ever existed- besides the current iteration of google search, of course. Because that’s also totally worthless now… except to find a photo on Pinterest that leads right back to Pinterest, for some stupid and unexplainable reason.

    So, come on, guys! Who’s with me?

    (In creating a non profit search engine that’s just a copy of the original (read: useful) google search engine that disappeared circa 2006).

  9. LukeMay 29, 2019

    No kidding GOOGLE SUCKS!

    Too many complaints for me to list these days and I suspect lots of other people HATE Google now and are using alternatives to Google. The reason I suspect this, Google is now airing TV commercials to win people back to “The Dark Side.”

    I hope the ***tards go bankrupt.

  10. FrankJuly 10, 2019

    Google Results suck..

    Search for John Stewart (yes there was such a person) and it dishes up that idiot “Jon Stewart” instead. You have to add the word “musician” after John Stewart to get the right one. Google has gotten stupid as grows old.


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